Once Upon a Car: The Fall and Resurrection of America's Big Three Automakers―GM, Ford, and Chrysler – A Riveting Inside Account of an Iconic Industry's Survival Fight
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Once Upon a Car: The Fall and Resurrection of America's Big Three Automakers―GM, Ford, and Chrysler – A Riveting Inside Account of an Iconic Industry's Survival Fight

by Bill Vlasic

Business History
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An inside account of the survival fight of America's Big Three automakers, GM, Ford, and Chrysler, during a pivotal time in the industry.

About This Book

This book examines the challenges faced by GM, Ford, and Chrysler during a critical period in the automotive industry.

It provides an inside look at the strategies and decisions that shaped the future of these iconic American companies.

The narrative explores the broader implications for the U.S. economy and manufacturing sector.

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I will be using this book for: