B.J. Fogg

About the Author

B.J. Fogg is a pioneering behavioral scientist and Stanford University professor renowned for his groundbreaking work at the intersection of technology, psychology, and human behavior. With a PhD in Communication from Stanford, he founded the Behavior Design Lab, where he develops innovative methods to foster positive habits and influence decision-making through digital tools. Fogg's research has empowered countless individuals and organizations to create meaningful change, from health apps to social media strategies, emphasizing tiny habits over willpower. His influential book, Persuasive Technology: Using Computers to Change What We Think and Do, explores how interactive technologies can ethically shape thoughts and actions, making it a cornerstone text in the field of human-computer interaction.