Persuasive Technology: Using Computers to Change What We Think and Do (Interactive Technologies)
by B.J. Fogg
Persuasive Technology explores how computers can be designed to influence what people think and do. Part of the Interactive Technologies series, it offers a comprehensive look at using digital interfaces to promote positive behavioral shifts in everyday life.
About This Book
Persuasive Technology examines the role of computers in shaping human cognition and actions. It introduces concepts from the Interactive Technologies series, focusing on digital tools that encourage behavioral change.
The book provides insights into designing systems that subtly guide users toward desired outcomes. It draws on interdisciplinary approaches to understand technology's persuasive potential.
Readers will find discussions on practical applications in various domains, emphasizing ethical considerations in tech development. This work remains a foundational text in human-computer interaction.
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