Ash Maurya

About the Author

Ash Maurya is a renowned entrepreneur, author, and thought leader in the startup ecosystem, best known for pioneering the Lean Canvas, a streamlined adaptation of the Business Model Canvas that has empowered thousands of founders to validate and scale their ideas efficiently. With a background in software engineering and product development, Maurya has worn multiple hats—from building early mobile apps to advising accelerators and mentoring startups worldwide. His practical insights into lean methodologies stem from real-world experience founding multiple ventures, including the successful exit of his first company. In Scaling Lean: Mastering the Key Metrics for Startup Growth, Maurya demystifies the art of measuring progress beyond vanity metrics, offering actionable frameworks for achieving product-market fit and sustainable growth. A sought-after speaker at conferences like TechCrunch Disrupt, he continues to influence the entrepreneurial landscape through his blog, Running Lean, and consulting work, emphasizing traction-driven innovation over mere ideation.