![[Running Lean: Iterate from Plan A to a Plan That Works (Lean Series)] [By: Maurya, Ash] [March, 2012]](https://m.media-amazon.com/images/I/51Kv93k7mgL._SL500_.jpg)
[Running Lean: Iterate from Plan A to a Plan That Works (Lean Series)] [By: Maurya, Ash] [March, 2012]
by Ash Maurya
Ash Maurya offers a step-by-step process for entrepreneurs to test assumptions, gather customer feedback, and refine their business models into plans that work.
About This Book
Running Lean presents a systematic approach for entrepreneurs to validate their business models.
The book emphasizes moving from initial assumptions to a working plan through customer feedback.
Readers learn to identify the riskiest parts of their idea and test them quickly and inexpensively.
It provides a framework for iterating based on real-world data rather than untested plans.
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