Ana Carreras

About the Author

Ana Carreras is a distinguished expert in corporate communication and reputation management, with a career dedicated to exploring the scientific underpinnings of organizational branding and stakeholder engagement. Co-author of the seminal work 'Reputación corporativa: Carreras, Alloza Y Carreras Nos Introducen En El Carácter Científico de la Gestión de la Reputación Corporativa' in the Biblioteca Corporate Excellence series, she has contributed significantly to the field through her insightful analyses and practical frameworks. Drawing from her extensive professional experience in public relations and strategic consulting, Carreras bridges academic theory with real-world applications, helping businesses navigate the complexities of reputation in a digital age. Her writing demystifies complex concepts, making them accessible to executives and scholars alike, while emphasizing ethical practices and long-term value creation.