Adam Alter

Adam Alter

5 books
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About the Author

Adam Alter is a renowned psychologist, professor at New York University Stern School of Business, and a leading voice on the hidden forces shaping human behavior. Drawing from his expertise in social psychology, he explores how subtle environmental cues, technological addictions, and unexpected influences drive our thoughts, emotions, and decisions. Alter's work bridges academic research with accessible storytelling, offering profound insights into modern life's psychological undercurrents. His books, including the collection set featuring Anatomy of a Breakthrough, Irresistible, and Drunk Tank Pink, as well as standalone titles like Drunk Tank Pink: And Other Unexpected Forces That Shape How We Think, Feel, and Behave and Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked, have captivated readers worldwide, earning praise for their wit, rigor, and relevance to everyday challenges.

Common genres
Business Psychology Science Technology
Writing style
engaging insightful accessible

Books by Adam Alter