Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked
by Adam Alter
Adam Alter's 'Irresistible' investigates the surge of addictive technology and the business practices that sustain user engagement. It uncovers how apps and devices exploit human vulnerabilities to keep us hooked, impacting daily life and society. The book calls for greater awareness to reclaim control from digital dependencies.
About This Book
In 'Irresistible,' Adam Alter delves into the evolution of addictive technology and its profound impact on society. The book examines how everyday devices and apps are designed to captivate attention, drawing parallels to historical patterns of addiction.
Alter discusses the business models that prioritize user engagement over well-being, highlighting the economic incentives behind these designs. He explores the psychological mechanisms that make technology so compelling, affecting productivity and relationships.
The narrative addresses the broader implications for individuals and communities, offering a critical look at the digital landscape. Through analysis, Alter underscores the need for awareness and potential reforms in tech development.
Readers gain insights into recognizing and mitigating the hooks embedded in technology, fostering a more balanced interaction with digital tools.
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