Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked
by Adam Alter
Irresistible explores the growth of addictive technology and the business of keeping people hooked. Adam Alter examines how digital products can shape habits, encourage repeated engagement, and influence behavior, offering a broad perspective on the intersection of technology, commerce, and everyday life.
About This Book
Irresistible examines the rise of addictive technology and the commercial forces behind persistent user engagement.
The book considers how digital products and services can encourage repeated use and influence everyday habits.
Adam Alter presents a broad analysis of the relationship between technology, business, and human behavior.
Its focus is the growing role of designed engagement in modern life.
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