Sports Marketing Explained
Sports Marketing Explained introduces readers to the subject of sports marketing in a clear, focused format. Suitable for anyone seeking a general foundation, it explores the field from an accessible business and marketing perspective without requiring specialized prior knowledge.
About This Book
Sports Marketing Explained is a focused title about the field of sports marketing.
It provides a straightforward entry point for readers interested in understanding sports marketing as a business and communication discipline.
With its clear subject focus, the book may suit students, professionals, and general readers exploring the relationship between sport and marketing.
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