Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition
by Kevin Keller, Vanitha Swaminathan
Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition presents a focused exploration of how brands are built, evaluated, and managed. Written by Kevin Keller and Vanitha Swaminathan, this marketing and business title is designed for readers seeking a global perspective on brand equity and strategic decision-making.
About This Book
Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition focuses on the principles and practice of managing brands strategically.
The book addresses brand building, brand equity measurement, and the ongoing management of brand value.
Its global edition positioning makes it relevant to readers studying or practicing marketing across international markets.
Written by Kevin Keller and Vanitha Swaminathan, it is suited to business, marketing, and management audiences.
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