Data-Driven Marketing Strategies: A Practical Guide to Metrics, Analytics, Experimentation, and Marketing ROI
Data-Driven Marketing Strategies offers a practical introduction to metrics, analytics, experimentation, and marketing ROI. Nasam Abu Ghazaleh’s guide is suited to readers who want to better understand data-informed marketing decisions, evaluate performance, and connect marketing activity with measurable business outcomes.
About This Book
Data-Driven Marketing Strategies presents a practical approach to marketing measurement and decision-making.
The book focuses on metrics, analytics, experimentation, and marketing return on investment.
It is designed for readers seeking a structured understanding of how data can support marketing strategy and performance evaluation.
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