STRATEGIC BRAND MANAGEMENT
Strategic Brand Management offers a focused entry point into the business discipline of branding. Written by Dr. Shrawan Owhal, the book is intended for readers seeking a clear foundation in strategic approaches to building, guiding, and managing brands.
About This Book
Strategic Brand Management presents a focused exploration of the principles associated with managing brands strategically.
The book is suited to readers seeking a business-oriented foundation in branding and management.
Its subject makes it relevant for students, professionals, and anyone interested in understanding the role of strategic thinking in brand development.
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