BRAND STRATEGY: Building Strong Brands in Competitive Markets (The Future-Ready Marketing Series™ Book 4)
BRAND STRATEGY: Building Strong Brands in Competitive Markets introduces the importance of strategic branding in today’s competitive business environment. As the fourth book in The Future-Ready Marketing Series™, it offers readers a focused perspective on developing stronger, more future-ready brands.
About This Book
BRAND STRATEGY explores the role of strategic branding in competitive markets.
The book focuses on building strong brands and considers how organizations can approach brand development with a future-ready perspective.
As Book 4 in The Future-Ready Marketing Series™, it contributes to a broader discussion of contemporary marketing strategy.
Written by Dr. Agus Masrianto, this title is intended for readers seeking a general foundation in brand strategy and competitive-market thinking.
Reviews
No reviews yet. Be the first to review this book!