Productive Use of AI in Marketing: An Introduction
by Isaac Clarke
Productive Use of AI in Marketing: An Introduction offers a starting point for understanding how artificial intelligence can be used productively in marketing. Written by Isaac Clarke, this concise introduction is intended for readers exploring the intersection of marketing practice and developing AI technology.
About This Book
Productive Use of AI in Marketing: An Introduction presents an accessible entry point to the relationship between artificial intelligence and marketing.
The book focuses on the productive use of AI, making it relevant to readers interested in applying emerging technology in a marketing context.
As an introduction, it is suited to those seeking foundational orientation rather than a specialized or narrowly defined treatment.
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