International Marketing
International Marketing explores the broad subject of marketing across national borders. Suitable for readers interested in business, marketing, and global commerce, this title offers a focused entry point into the principles and considerations associated with reaching markets in an international setting.
About This Book
International Marketing focuses on the subject of marketing in an international context.
The book may be relevant to readers studying marketing, business, or global commerce.
Its title indicates an emphasis on understanding marketing beyond a single domestic market.
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