Belonging is the Brand: Inclusive Marketing in Higher Education
Belonging is the Brand explores inclusive marketing in higher education and considers how belonging connects with institutional branding. Reginald Lewis Edd presents a focused resource for readers interested in marketing, education, business, and the role of inclusion in communicating with higher education audiences.
About This Book
Belonging is the Brand examines the relationship between belonging, branding, and inclusive marketing in higher education.
The book focuses on how institutions can consider belonging as part of their marketing perspective.
Written by Reginald Lewis Edd, it offers a focused title for readers interested in higher education, branding, and inclusion.
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