Marketing: A Management Courses Introduction (Management Courses Introductions)
by Mike Clayton
Marketing: A Management Courses Introduction provides a focused starting point for readers exploring marketing through a management-course lens. Written by Mike Clayton, this introductory title is suited to learners and anyone seeking a concise foundation in the relationship between marketing and management.
About This Book
Marketing: A Management Courses Introduction offers an entry point into the subject of marketing.
Framed as part of the Management Courses Introductions series, it is intended for readers beginning their study of marketing and management.
Written by Mike Clayton, this title provides a focused resource for exploring marketing in an educational context.
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