FASHION BRAND MARKETING & RETAILING MASTERY: The Complete Guide to Building, Marketing, Selling & Scaling Successful Fashion Brands Worldwide.
Fashion Brand Marketing & Retailing Mastery is a comprehensive guide to building, promoting, selling, and scaling fashion brands worldwide. Covering the connected areas of marketing and retailing, it offers readers a broad foundation for understanding how fashion brands can develop and compete in global markets.
About This Book
Fashion Brand Marketing & Retailing Mastery presents a comprehensive guide to the business of fashion brands.
The book focuses on building, marketing, selling, and scaling fashion brands for markets around the world.
It brings together key ideas from fashion marketing and retailing in a single resource for readers interested in developing successful brands.
Written by Prof. M. Rahman and T. R. Ame, this guide is designed for anyone seeking a broad understanding of fashion brand growth and commercial strategy.
Reviews
No reviews yet. Be the first to review this book!