An Introduction to Marketing & AI: A Beginner's Guide To Capitalizing On AI In Marketing (2nd Edition - 2026)
by Tarek Riman
An accessible starting point for readers who want to understand artificial intelligence in a marketing context. This second edition introduces the opportunities AI may offer marketers and provides a foundation for exploring its practical role in modern marketing.
About This Book
An introductory guide to the relationship between marketing and artificial intelligence.
Written for beginners, it focuses on understanding how AI can be applied within marketing.
The book explores ways to capitalize on AI in marketing, using an accessible approach.
This second edition, published in 2026, is by Tarek Riman.
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