Consumer Behavior
by Michael Solomon, Cristel Russell
Written by Michael Solomon and Cristel Russell, Consumer Behavior focuses on the study of consumers and their choices. It provides a useful starting point for readers exploring how consumer behavior connects with business, marketing, and psychology.
About This Book
Consumer Behavior is a title by Michael Solomon and Cristel Russell.
The book focuses on the subject of consumer behavior and the ways consumers think, choose, and act.
It may be useful for readers seeking an introduction to consumer-related ideas in business, marketing, or psychology.
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