Предпринимательский маркетинг. Как замечать сигналы рынка, мгновенно проверять гипотезы и брать в работу только то, что дает результат (Атланты маркетинга) (Russian Edition)
by Филип Котлер, Хермаван Картаджайа, Джеки Мюссри, Ден Хуань Хой
In 'Предпринимательский маркетинг,' learn to identify market signals, instantly validate hypotheses, and implement only result-oriented strategies. Co-authored by leading experts, this book guides entrepreneurs in efficient, effective marketing practices to drive business success in competitive environments.
About This Book
Предпринимательский маркетинг explores innovative approaches to navigating modern business landscapes. It emphasizes the importance of recognizing subtle market cues and validating ideas efficiently to ensure only effective initiatives are pursued.
The book draws on established principles to help entrepreneurs and marketers adapt quickly to changing consumer behaviors and competitive pressures. It provides frameworks for rapid experimentation and data-driven decision-making.
Through structured methodologies, readers learn to prioritize actions that align with proven outcomes, minimizing risks and maximizing growth potential in entrepreneurial ventures.
This edition offers insights tailored for Russian-speaking audiences, building on global marketing expertise to address local business challenges.
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