Marketing Research: Delivering Customer Insight
by Alan Wilson
Marketing Research: Delivering Customer Insight examines the connection between marketing research and customer understanding. Centered on the value of insight, it provides a focused introduction to the subject for readers interested in marketing, research, and customer-informed decision-making.
About This Book
Marketing Research: Delivering Customer Insight focuses on the role of research in understanding customers.
The book connects marketing research with the delivery of customer insight.
It offers a focused resource for readers seeking to explore how customer knowledge can support marketing practice.
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