The Ad Man 2.0: Principles First. Technology Second. RESULTS NOW!
by Ken Blanchard, Clifton Lambreth, Rob Mudd, Darryl Strawberry, Jim Mudd, Alan Mulally
The Ad Man 2.0 explores a principles-first, technology-second approach to advertising and business, with an emphasis on results. Featuring contributions from Ken Blanchard, Clifton Lambreth, Rob Mudd, Darryl Strawberry, Jim Mudd, and Alan Mulally, it offers a focused title for readers interested in modern marketing perspectives.
About This Book
The Ad Man 2.0 is presented as a business and advertising title centered on principles, technology, and results.
Its subtitle emphasizes putting principles first and technology second.
The book is associated with a results-oriented approach to advertising and business.
Authors listed include Ken Blanchard, Clifton Lambreth, Rob Mudd, Darryl Strawberry, Jim Mudd, and Alan Mulally.
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