Applied Consumer Behavior – Insights from Industry Practice
by Wassim Antar
Applied Consumer Behavior – Insights from Industry Practice explores consumer behavior from a practical, industry-focused perspective. Written by Wassim Antar, the book is suited to readers interested in business, marketing, and the ways consumer insights can support informed professional practice.
About This Book
Applied Consumer Behavior – Insights from Industry Practice focuses on understanding consumer behavior in practical industry contexts.
The book connects consumer behavior insights with their relevance to business and marketing activities.
It is intended for readers seeking an applied perspective rather than a purely theoretical treatment.
Its subject matter may be useful to students, professionals, and anyone interested in how consumer behavior informs practice.
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