The Advertising Handbook (Media Practice)
by Sean Brierley, Jonathan Hardy, Iain Macrury, Helen Powell
The Advertising Handbook introduces advertising as an area of media practice. Written by Sean Brierley, Jonathan Hardy, Iain Macrury, and Helen Powell, it offers a broad foundation for readers studying or exploring advertising, its practices, and its place within media studies.
About This Book
The Advertising Handbook provides an introduction to advertising within the broader field of media practice.
Written by Sean Brierley, Jonathan Hardy, Iain Macrury, and Helen Powell, the book brings together multiple authorial perspectives.
Its handbook format makes it suitable for readers seeking a broad foundation in advertising and its relationship to media.
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