Creative Secrets: Concepting a 360° Campaign
by Dave Dumanis
Explore methods for developing cohesive 360° marketing campaigns from initial concept through execution.
About This Book
Creative Secrets: Concepting a 360° Campaign offers guidance on building integrated marketing initiatives.
The book focuses on the creative process behind campaign development.
Readers learn approaches for aligning messaging across multiple channels.
Topics include strategy formation and execution considerations.
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