5 Types of Consumers: Who They Are ~ How To Attract Them
5 Types of Consumers introduces a framework for thinking about different consumer groups and how to attract them. Centered on the relationship between consumer identity and marketing approach, this concise business title is suited to readers seeking a broad introduction to customer-focused strategy.
About This Book
5 Types of Consumers examines different kinds of consumers and the ways they may be understood.
The book focuses on identifying who consumers are and considering how to attract them.
Its subject is relevant to readers interested in marketing, customer engagement, and business strategy.
Reviews
No reviews yet. Be the first to review this book!