International Marketing: BMS Course
International Marketing: BMS Course provides a focused introduction to the study of marketing in an international business context. Written for BMS learners, it supports academic engagement with a core business subject and offers a foundation for exploring the wider role of marketing across global markets.
About This Book
International Marketing: BMS Course is an academic resource centered on the study of marketing across international markets.
Designed for learners in a Bachelor of Management Studies context, it presents the subject as part of business education.
The book offers a foundation for understanding international marketing as a broad area of management and commerce.
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