Brand Management (BMS Book 1)
Brand Management (BMS Book 1) by Balmukund Pathak offers a focused introduction to brand management. As the first book in the BMS series, it provides a starting point for students and general readers interested in business, marketing, and the role of brands.
About This Book
Brand Management (BMS Book 1) focuses on the subject of brand management.
The book is authored by Balmukund Pathak.
As the first book in the BMS series, it offers an introductory entry point to the topic.
It may suit students and readers seeking a focused resource on branding within a business or marketing context.
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