GLOBAL MARKETING WITHOUT DIGITAL BORDERS: Trends and Strategy for the Future (FOUNDATIONS OF MARKETING Book 5)
by Uwem Essia
Global Marketing Without Digital Borders offers a forward-looking examination of global marketing, with attention to emerging trends and future-oriented strategy. As part of the Foundations of Marketing series, it provides a broad introduction to marketing across borders in an increasingly connected business environment.
About This Book
Global Marketing Without Digital Borders examines marketing in an increasingly interconnected world.
The book focuses on trends and strategic thinking relevant to the future of global marketing.
It is part of the Foundations of Marketing series and presents a broad perspective on marketing beyond strictly digital boundaries.
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