FOUNDATIONS OF MARKETING (Marketing 101): From Ancient Exchange to Modern Consumer Society
by Uwem Essia
FOUNDATIONS OF MARKETING offers a broad introduction to the field, tracing its development from ancient exchange to modern consumer society. Written as a marketing 101 resource, it is suited to readers seeking an accessible starting point for understanding marketing and its role in everyday economic life.
About This Book
FOUNDATIONS OF MARKETING presents an introduction to the study of marketing and its place in society.
The book follows marketing across a broad historical span, from ancient exchange to the development of modern consumer society.
Designed as a marketing 101 resource, it provides a foundation for readers seeking a general understanding of the subject.
Reviews
No reviews yet. Be the first to review this book!