The Psychology of CX 101: Master The Hidden Drivers Of Customer Behavior
by Mark Levy
An introduction to the psychological factors that drive customer behavior and shape effective experience strategies.
About This Book
The Psychology of CX 101 examines the mental processes that influence how customers interact with brands.
It highlights key drivers behind purchasing behavior and long-term engagement.
Readers gain insight into practical approaches for understanding customer motivations.
The book serves as an introduction to applying psychological principles in customer experience strategies.
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