Маркетинг 6.0. Будущее за иммерсивностью, слиянием цифрового и физического миров (Атланты маркетинга) (Russian Edition)
by Филип Котлер
In Marketing 6.0, Philip Kotler unveils the next era of marketing centered on immersion and the fusion of digital and physical realms. This insightful book guides marketers through strategies to create blended experiences that captivate audiences and drive business growth in an increasingly interconnected world.
About This Book
Marketing 6.0 delves into the evolving landscape of marketing, emphasizing immersion as a key driver for future success. This edition highlights the seamless integration of digital and physical experiences to create engaging consumer interactions.
Authored by Philip Kotler, a leading figure in marketing theory, the book builds on previous frameworks to address contemporary challenges in a connected world. It offers insights into how businesses can adapt to technological advancements and changing consumer behaviors.
The content focuses on practical strategies for blending virtual and real-world elements, enabling marketers to craft more immersive and effective campaigns. This approach positions immersion at the core of modern marketing practices.
As part of the Atlants of Marketing series, it provides a forward-looking perspective on the discipline, essential for professionals navigating the digital-physical convergence.
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