Global Marketing
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Global Marketing

by Warren Keegan, Mark Green

Business Marketing
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Written by Warren Keegan and Mark Green, Global Marketing is a business and marketing title focused on the international dimension of marketing. It offers a relevant starting point for readers, students, and professionals interested in global commercial perspectives.

About This Book

Global Marketing is a book by Warren Keegan and Mark Green.

Its title centers on marketing viewed through a global or international lens.

The book may suit readers seeking material related to business, marketing, or education.

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I will be using this book for: