Strategic Marketing Management, 11th Edition
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Strategic Marketing Management, 11th Edition

by Alexander Chernev

Business Education Marketing
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Authored by Alexander Chernev, Strategic Marketing Management, 11th Edition is a focused business and marketing resource. It provides readers with a dedicated text for studying strategic marketing management and serves as a reference for those seeking a structured introduction to the subject.

ASIN B0FMT49C2K Views 6 Publisher Audible Year 2025 Format Audible Audiobook Product Group Audible Adult No Narrator Virtual Voice Created October 06, 2026 Updated October 16, 2026
About This Book

Strategic Marketing Management, 11th Edition is a business and marketing title by Alexander Chernev.

The book focuses on strategic marketing management, offering a resource for readers studying or reviewing the subject.

As an 11th edition, it is presented as part of an established series of editions on strategic marketing management.

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I will be using this book for: