Loose-Leaf for Marketing: An Introduction, 9780137704149, 0137704143
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Loose-Leaf for Marketing: An Introduction, 9780137704149, 0137704143

by Gary Armstrong

Business Marketing Loose-Leaf Textbook
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Loose-Leaf for Marketing: An Introduction offers a foundation in marketing for students and beginning learners. Written by Gary Armstrong, this educational resource introduces the field in a clear, approachable format suitable for coursework and introductory study.

About This Book

Loose-Leaf for Marketing: An Introduction presents foundational marketing concepts in an accessible format.

Written by Gary Armstrong, this textbook is intended for readers beginning their study of marketing.

The book provides an introduction to the field and supports learning in an educational setting.

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