Loose-Leaf for Marketing: An Introduction, 9780137704149, 0137704143
An introductory marketing textbook presenting core principles, consumer insights, and strategic frameworks for students and business professionals.
About This Book
This textbook provides a clear and accessible overview of marketing concepts and strategies.
It covers essential topics including market research, consumer behavior, and the marketing mix.
The content is designed to help readers understand how organizations create value and build customer relationships.
Practical examples and current trends are incorporated to illustrate real-world applications.
Reviews
No reviews yet. Be the first to review this book!