當危機來敲門：品牌轉危為機的十堂必修課: 十個品牌的意外行銷故事，告訴你當意外來敲門時，只要用對方法，意外就是上天賜予的的行銷機會！ (Traditional Chinese Edition)
by Eddy Tse
Discover how ten brands converted crises into marketing wins. This guide offers practical lessons for turning unexpected challenges into brand opportunities.
About This Book
This book explores how brands can transform crises into marketing opportunities through ten real-world case studies.
Readers will discover practical strategies for responding to unexpected challenges in brand management.
The content focuses on actionable lessons drawn from the experiences of various companies facing sudden difficulties.
Each chapter presents a different brand story illustrating effective crisis response and opportunity creation.
Reviews
No reviews yet. Be the first to review this book!