Marketing: Marketing in the 21st Century
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Marketing: Marketing in the 21st Century

by Barry Berman, Joel R. Evans

Business Nonfiction Marketing
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An essential resource exploring marketing principles and strategies for success in today's evolving business world.

ASIN B0F9TNDHF4 Views 39 Publisher SAGE Publications, Inc Year 2014 Edition 12 Format Kindle Edition Product Group Digital Ebook Purchas Created February 22, 2026 Updated September 18, 2026
About This Book

Marketing: Marketing in the 21st Century provides an overview of contemporary marketing principles and approaches.

The book covers essential marketing concepts relevant to current business practices and consumer behavior.

Readers gain insight into marketing strategies adapted for the modern marketplace and technological landscape.

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I will be using this book for: