International Marketing
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International Marketing

by Dana-Nicoleta Lascu

Business Marketing International Business
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An essential resource exploring international marketing strategies and global market considerations for business professionals and students.

About This Book

International Marketing provides an overview of marketing principles applied across global markets.

The text examines key concepts relevant to businesses operating in international environments.

Readers gain insight into market analysis and strategic planning on a global scale.

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I will be using this book for: