International Marketing
International Marketing by Dana-Nicoleta Lascu introduces the field of marketing across national boundaries. It provides a focused resource for readers studying or exploring global business, international markets, and the role of marketing in an interconnected commercial environment.
About This Book
International Marketing presents a focused exploration of marketing in an international context.
Written by Dana-Nicoleta Lascu, the book addresses the relationship between marketing and business activities that cross national borders.
It is suited to readers seeking an introduction to the field of international marketing.
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