The Brand Gap
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The Brand Gap

by Marty Neumeier

Business Marketing
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Marty Neumeier’s The Brand Gap is a concise business and marketing title focused on branding and its relationship to business. It provides an accessible starting point for readers interested in understanding brand-focused ideas.

About This Book

The Brand Gap is a business and marketing book by Marty Neumeier.

Its title centers on the connection between branding and business.

The book offers readers a focused introduction to brand-related thinking.

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I will be using this book for: