Global Business Marketing and Strategy : The Foundations of Global Business Marketing and Strategy in the 21st Century
Global Business Marketing and Strategy explores the foundations of marketing and strategic thinking in the 21st century. With a focus on the global business environment, it provides a broad introduction for readers who want to understand how marketing and strategy connect within an increasingly interconnected world.
About This Book
Global Business Marketing and Strategy presents an introduction to the foundations of business marketing and strategic thinking in the 21st century.
The book focuses on the relationship between marketing, strategy, and global business, offering a broad framework for considering business activity in an interconnected world.
It is suited to readers seeking a general grounding in global business marketing and strategy.
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