Marketing: Real People, Real Choices
by Michael Solomon, Greg Marshall, Elnora Stuart, Janée Burkhalter, Brad Carlson
Marketing: Real People, Real Choices presents marketing as a discipline shaped by people and practical decisions. This accessible educational resource is designed for readers developing a foundational understanding of marketing and the choices that influence how marketing is studied and practiced.
About This Book
Marketing: Real People, Real Choices is an educational resource focused on the study of marketing.
The title emphasizes the human side of marketing and the choices involved in marketing practice.
It is suited to readers seeking a foundational understanding of marketing concepts and decision-making.
Written by Michael Solomon, Greg Marshall, Elnora Stuart, Janée Burkhalter, and Brad Carlson.
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