Intersections of Niche Tourism and Marketing
by Bruno Barbosa Sousa, Vasco Ribeiro Santos
A focused look at marketing strategies for niche tourism, connecting specialized travel segments with targeted promotional approaches.
About This Book
This book examines how niche tourism segments can be effectively marketed to targeted audiences.
It discusses strategic approaches that connect specialized travel experiences with appropriate marketing techniques.
The content focuses on the relationship between tourism development and promotional practices in distinct market areas.
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