Intersections of Niche Tourism and Marketing
by Bruno Barbosa Sousa, Vasco Ribeiro Santos
Intersections of Niche Tourism and Marketing explores the connection between specialized tourism and marketing. With a focused approach to tourism markets and promotional strategy, it provides useful context for readers studying or working in tourism, marketing, and related business fields.
About This Book
Intersections of Niche Tourism and Marketing examines the relationship between specialized tourism and marketing.
The book focuses on how niche tourism connects with the principles and practices of marketing.
It offers a focused resource for readers interested in tourism, market positioning, and the promotion of distinctive travel experiences.
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