Strategic Brand Management, 4th Edition
Strategic Brand Management, 4th Edition is a business and marketing resource centered on the strategic management of brands. Written by Alexander Chernev, it offers readers an organized starting point for studying brand-focused decision-making, making it suitable for educational and professional contexts.
About This Book
Strategic Brand Management, 4th Edition focuses on the subject of brand management within the broader field of marketing.
Authored by Alexander Chernev, this edition is suited to readers seeking a structured resource on strategic approaches to brands.
The book may serve students, instructors, and professionals interested in business and marketing education.
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