Audacious: How Humans Win in an AI Marketing World
In a marketing world increasingly shaped by artificial intelligence, human qualities matter more than ever. Audacious examines how creativity, courage, and initiative can help people and organizations stand out, adapt, and win as technology transforms the way marketing is practiced.
About This Book
Audacious examines the changing relationship between human capability and artificial intelligence in marketing.
Mark Schaefer focuses on how people can remain distinctive and effective as AI reshapes the marketing world.
The book presents an encouraging perspective on taking bold, human-centered action in a technology-driven environment.
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