Marketing Fashion: A Cross-Cultural Perspective - with STUDIO
by Patricia Mink Rath, Penny Gill, Richard Petrizzi, Joseph H. Hancock
Marketing Fashion: A Cross-Cultural Perspective offers an introduction to the connections between fashion, marketing, and culture. Designed for readers studying or exploring fashion marketing, it provides a focused framework for considering marketing from an international and cross-cultural viewpoint, with STUDIO included as part of the title’s learning resources.
About This Book
Marketing Fashion: A Cross-Cultural Perspective examines the relationship between marketing and the fashion industry.
The book emphasizes cross-cultural perspectives, making it relevant to readers interested in how culture influences fashion marketing.
It provides a focused resource for studying marketing concepts within a fashion-related context.
With STUDIO, the title is presented as part of a broader learning experience for students and other readers of fashion marketing.
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