PRINCIPLES OF MARKETING
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PRINCIPLES OF MARKETING

by Neeru Kapoor

Business Education Marketing
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A clear and practical introduction to marketing principles designed for students and professionals seeking a solid foundation in the field.

About This Book

This book introduces the core concepts of marketing.

It covers essential strategies and techniques for effective marketing.

Readers will learn foundational principles applicable across industries.

The content is structured to support both students and professionals.

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I will be using this book for: