Textbook of Names that Sell: Naming Techniques to Move Customers Hearts and Minds (Japanese Edition)
by Doitsu
A practical introduction to naming techniques for readers interested in marketing, branding, and customer communication. This Japanese edition explores how carefully chosen names can influence impressions and help connect products, services, or ideas with customers’ hearts and minds.
About This Book
This Japanese edition focuses on the role of names in influencing customer impressions and responses.
It presents naming techniques intended to help move customers’ hearts and minds.
Readers interested in marketing, branding, and persuasive communication can use the book as an introduction to the subject of effective naming.
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