Bantering Ballyhoo! Selling W. C. Fields to 20th Century America
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Bantering Ballyhoo! Selling W. C. Fields to 20th Century America

by Richard S. Greene

Biography Marketing entertainment history
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Bantering Ballyhoo! Selling W. C. Fields to 20th Century America by Richard S. Greene uncovers the clever promotion and witty banter that made W. C. Fields a household name. It explores how his comedic genius was packaged and sold to captivate American audiences in the early 20th century, blending history with the magic of entertainment marketing.

About This Book

Bantering Ballyhoo! Selling W. C. Fields to 20th Century America examines the promotional strategies and cultural impact behind the comedian's success.

Author Richard S. Greene traces how Fields' unique style of humor and showmanship captured the imagination of audiences during a transformative era in American entertainment.

The book highlights the interplay between media, marketing, and performance that defined Fields' career trajectory.

Through historical context, it reveals the broader landscape of 20th-century show business and celebrity building.

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I will be using this book for: