An Introduction to Marketing Strategy: Foundations and Applications
An accessible guide to the foundations and applications of marketing strategy. It introduces core concepts and shows how strategic marketing thinking can inform business decisions, making it a useful starting point for students, aspiring marketers, and readers seeking a structured overview of the field.
About This Book
An introduction to marketing strategy, focusing on foundational concepts and practical applications.
The book provides an accessible starting point for readers seeking to understand how marketing strategy supports business decision-making.
Its coverage connects core marketing principles with their application in strategic contexts.
Suitable for students, aspiring marketers, and readers looking for a structured overview of marketing strategy.
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